Your audience is speaking.

LEARN BY LISTENING

LISTENERS ARE VERIFIED PEOPLE-FOCUSED ORGANIZATIONS READY FOR AUTHENTIC INSIGHTS FROM REAL PEOPLE HAVING REAL CONVERSATIONS

WHO CAN LISTEN?

Enterprises

Listen and engage your customers and learn the what, why, when, where and who.

Media

Realtime access to how the public is responding to breaking news. Engage. Track trends.

Agencies

Realtime access to trends, test media and creative, directly engage real people.

Researchers

Gain deep quantitative and qualitative insights into any audience large or small.

Elected

Realtime access to insights for deep understanding of your constituents, and more.

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HOW STAANCE COMMUNITIES WORK

USERS

WHERE THE USERS COME FROM

People join STAANCE's communities to express themselves, connect with others with similar interests, post Staances, and be heard. Similar to Twitter, Staance users discuss all of the day's stories, their experiences and interests, and more.

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access

PUBLIC & PRIVATE COMMUNITIES

Engage in any of our vibrant public communities, or create your own private community with your own audience of employees, customers, partners and more.

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ENGAGEMENT

HOW CONTENT IS CREATED

A powerful aspect of our model is that our communities are perpetually engaged with member generated conversations. There is no need for a moderator initiating activity. This core design has powerful implications on the scope and authenticity of what we learn.

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ASSERTIONS

THE POWER OF ASSERTIONS

Assertions are statements (never questions) of 86 of fewer characters that you can agree or disagree with. Combined with a photo, video, news article, or other media, they form a Staance. This highly concise, construct is backed by cognitive science and is at the root of our lean-back/lean-forward experience that minimizes cognitive load and maximizes engagement.

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analysis

THE TECHNOLOGY

As users agree and disagree, comment and share their reasons, our proprietary analysis engine, parses the input data points to identify patterns and other signals that illuminate our understanding of audiences and issues large and small.

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AUDIENCES

create & target sub-groups

Responses can be used to create arbitrary attitudinal and demographic sub-groups that can then be combined with other segmentation criteria to create addressable audiences to be presented with content or for filtering results after the fact.

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REASONS

QUALITATIVE INSIGHTS TOO

Context is what makes results insightful. The open-ended comments and conversations associated with Staances provide this valuable context so that the numbers becomes less subject to subjective interpretation, and are backed by genuine 1st-party qualitative feedback.

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SPEED

GET SERIOUS ABOUT AGILE

We built STAANCE to drive more agile and iterative learning that happens at the speed of the internet. By delivering answers within minutes, you save valuable time that can be invested in important iteration for real answers. This means you won't need to accept incomplete results as you've done historically because time ran out.

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OUTPUT

THE OUTPUTS

Listeners have full access to explore responses, comments, reasons, and more in our powerful native desktop app for Windows and MacOS, or even on the browser. You'll also receive highly customizable trends and insights reports pushed to you on a schedule or as a realtime alert if a critical signal is discovered.

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KNOW WHAT IS AFFECTING YOUR RESULTS

THE WHAT

Whether you seek foresight, hindsight, or the now, there's what you want to know, and then there's what you don't know that you don't know. With organic, self-directed content, and conversations, you learn even without asking questions.

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A BEAUTIFUL USER EXPERIENCE ON ALL PLATFORMS

MOBILE

Community

List of communities

NLP

Keywords, concepts, entities, sentiment, etc., related to your campaign

Powerful discovery engine

Audience

Control minimum audience size

The Composer

Post one or more Staances as part of a campaign. Use media, articles, skip logic, scheduling, demo targeting and more.

Summary

Top locations & other segments

Notifications

for engagement & updates

Dashboard

Access a fullscreen post dashboard w user-friendly charts, segments, filters, chat, & direct messaging w your audience.

Gamified Economy

Every user action earns or costs points. A framework for effective rewards when desired.

Your Feed

User generated content and your campaigns in a ranked feed for easy consumption

DESKTOP BACKEND

GET STARTED TODAY

Our users are here to be heard. If you are an organization, public or private, that prioritizes the voices of your customers and employees, we invite you to become a listener*

BECOME A LISTENER

* Seats are limited. To preserve user experience, seats in our public communities are capped at one for every 250 members.